element14 API Portal - Including Information Notice

Premier Farnell Limited (also referred to ‘Farnell’, ‘we’, ‘us’ or ‘our’ in this Statement) is a member of a world-wide group of companies of which AVNET Inc. (based in the USA) is the parent company. Protecting the security and privacy of your personal data is important to us. On this element14 Partner Portal (the ‘Partner Portal’) Premier Farnell Limited, 150 Armley Road, Leeds, LS12 2QQ, England, 860093, in its role of data controller is collecting and storing personal data.

This privacy statement shall apply in addition to our Data Protection Policy and all our API Terms of Use. To ensure fair and transparent processing of your personal data and compliance with applicable laws on data protection, we provide you with the following information:

What personal data is collected and/or processed by Farnell?

Depending on your interaction with us, the following registration details shall be collected and processed:

  • User´s Name
  • Name and surname
  • E-Mail address
  • IP address

What personal data is collected and/or processed by Farnell?

The personal information we collect from you when you register is stored on a server located in the US that is owned by Mashery Inc. (“Mashery”), the third party that provides the platform for the Partner Portal. Farnell uses the personal data we have about you for the following purposes:

  • to manage your account for the Partner Portal and otherwise for the purposes of your use of the Partner Portal, including to contact you in connection with any queries you have raised.
  • Logging of access to our websites (IP address) for statistical purposes, optimise, improve and further develop our website, for instance by analysing user behaviour with respect to dates and times and the data volume called up on our website.
  • Communication about products, services and projects e.g. by responding to inquiries or requests.
  • Planning, performing and managing the (contractual) relationship e.g. by providing support services.
  • Advertising similar or identical products and/or services to the products or services already purchased unless you have objected and sending out newsletters.
  • Administrating and performing customer surveys, marketing campaigns, market analysis, contests, or other promotional activities or events.
  • Maintaining and protecting the security of our products, services and websites, preventing and detecting errors through the log files, security threats, fraud or other criminal or malicious activities.
  • Ensuring compliance with legal obligations (such as record keeping obligations), compliance screening obligations, and Farnell’s policies or industry standards; and
  • For crime prevention or detection purposes and solving disputes, to enforce our contractual agreements and to establish, exercise or defend legal claims.

We are entitled to use and process your personal data for these purposes by virtue of the performance of a contractual relationship or the legitimate interest of Farnell or third party. If explicitly provided by you, consent can also be a legal basis for Farnell to process or use your personal data. This consent can be withdrawn at any time with effect for the future.

If the legal ground for processing your personal data is no longer available, Farnell may only further process your personal data where there is another legal ground for the processing.

We use information collected from the Partner Portal to personalise your repeat visits to it using cookies (see section below on Cookies). Each time you use the Partner Portal we may also collect information including domain name/IP address, referring URL, browser and platform, time of visit, pages visited and any searches performed – this information will not generally be personal data and may be used to help us improve the performance of the Partner Portal and to assess the suitability of, or requirements for certain services on the Partner Portal.

Does Farnell share your personal data with a third party or country?

Farnell may transfer your personal data to other Avnet and Premier Farnell companies, but only if and to the extent, such transfer is strictly required for the purposes mentioned above. The other Avnet and Premier Farnell companies act only upon our instructions and are contractually bound to act in compliance with applicable data protection law and to provide appropriate technical and organisational security measures.

If legally permitted to do so, Farnell may transfer personal data to courts, law enforcement authorities, regulators or attorneys if necessary to comply with the law or for the establishment, exercise or defence of legal claims.

Farnell may also transfer your personal date to Mashery, who, as mentioned above, is the third party company that provides the platform for the Partner Portal and on whose servers the Partner Portal is hosted in the US. Mashery will have access to the personal information you provide when you register in connection with its provision of the platform for the Partner Portal. Mashery has its own privacy policy which you will be required to read and agree to when you register to use the Partner Portal and is available at

In connection with the operation of our websites and the services provided through our websites, Farnell works with service providers (so-called data processors), such as hosting or IT maintenance, which only act upon instructions of Farnell and are contractually bound to act in compliance with applicable data protection law and to provide appropriate technical and organisational security measures.

Recipients of personal data may possibly be located in countries outside of the European Union /European Economic Area (“third countries”), in which applicable laws do not offer the same level of data protection as the laws of your home country.

As far as such data transfers involve recipients in countries outside the European Union or outside the European Economic Area ("Third Countries"), we will ensure that the transfers will be made in compliance with the data protection provisions that restrict the transfer of personal data outside the European Union or the European Economic Area, and which require that appropriate safeguards are implemented to ensure an adequate level of data protection.

Such safeguards could either be an adequacy decision by which the European Union has deemed the country in which the recipient is located to have adequate data protection laws in place, or the execution of EU Standard Contractual Clauses (also known as EU Model Clauses) with the recipient, or the implementation of Binding Corporate Rules ("BCRs") by the recipient, any other solution permissible at law.

How long will Farnell store your personal data?

Unless explicitly indicated otherwise at the time of the collection of the personal data, we erase your personal data if the retention of the personal data is no longer necessary in relation to the purposes for which they were collected or otherwise processed and to the extent the processing of personal data is no longer necessary for compliance with a legal obligation under applicable law (e.g. tax or commercial law).


Right of access to and rectification or erasure of personal data, restriction of processing, right to object to processing and right to data portability

Applicable data protection law provides you with the right to:

  1. obtain from Farnell information on your personal data Farnell holds and/or processes about you and receive a copy of your personal data being processed in a structured, commonly used and machine-readable format,
  2. obtain from Farnell the rectification of inaccurate personal data,
  3. obtain from Farnell the erasure of your personal data, unless processing of her/his personal data is necessary for compliance with applicable legal obligations,
  4. obtain from Farnell restriction of processing regarding your personal data,
  5. transmit your personal data which you actively provided to another recipient selected by you, and
  6. object, on grounds relating to your particular situation, to processing of your personal data based on a legitimate interest of Farnell or a third party.


Farnell takes reasonable and appropriate measures to protect Personal Information from loss, misuse and unauthorised access, disclosure, alteration and destruction, taking into due account the risks involved in the Processing and the nature of the Personal Information. An example is the use of SSL technology (encryption, authentication, message integrity). The Partner Portal is authenticated by VeriSign, the world’s leading authentication authority.

We would recommend that you log out of your account fully and take steps to delete any browsing history and cookies that may be stored to prevent that information being used by an unauthorised user.

Links to Other Websites

If any link is offered connecting to a third party website, it is as an accommodation to the respective third party site owner and without charge. Sites linked to and from this site are not necessarily under our control and we shall have no responsibilities or liabilities whatsoever for the content or privacy practices of any such linked site or any link or linking program at any time. We do not necessarily endorse companies (or related products or services) to or from which this site is linked. If you decide to access any of the third party sites linked to this site, you do so entirely at your own risk. We hereby disclaim any rights to trademarks, service marks, tradenames, logos, copyrights, patents, domain names or other intellectual property interests of third parties.

Data Privacy Contact

Please contact us if you have any questions about our privacy policy or the personal information we hold about you by filling our Contact Form online or by writing to us at eCommerce Supplier & Partnership Team, Canal Road, Leeds, West Yorkshire, LS12 2QQ.

The Data Protection Officer of Farnell for Germany (Farnell GmbH) is Stefan Schindler,

Farnell’s will use its best efforts to handle any requests or complaints brought to its attention. The data subject has got the right to approach the competent data protection authority with requests or complaints. A list of national data protection authorities is available here.

When browsing and using our website, Farnell collects, stores and/or processes personal data. To ensure fair and transparent processing of your personal data and compliance with applicable laws on data protection, please read our Data Protection Policy on your personal data.


FARNELL AVNET LEGAL EMEA I Version 1.2 - 01.2022