Privacy Policy

We take the privacy of our users very seriously. The purpose of this statement is to set out the principles governing our collection and use of personal information we may obtain about you during the course of your use of the element14 Partner Portal (“the Partner Portal”). By accepting this Privacy Policy ("Policy"), you are indicating that you have read this Policy and understand that your personal information may be used in accordance with it.

If you have any questions regarding this Policy or feel that we are not complying with it, please Contact Us 

What information do we collect about you?

We collect your first and last name, a username, a display name and your email address when you register to use the Partner Portal. We may also collect website usage information using cookies (see section below on Cookies).  

How will we store and use your information?

The personal information we collect from you when you register is stored on a server located in the US that is owned by Mashery Inc. (“Mashery”), the third party that provides the platform for the Partner Portal.

The personal information we collect about you may be used by us:

  • to manage your account for the Partner Portal and otherwise for the purposes of your use of the Partner Portal, including to contact you in connection with any queries you have raised.
  • if you agree/allow us to, to contact you subsequently to inform you about special offers, events and other products and services we think may be of interest to you that are on offer from the Premier Farnell group of companies, including the element14 community;
  • for administration purposes or to help us develop and improve our offering;
  • for crime prevention or detection purposes.

We use information collected from the Partner Portal to personalise your repeat visits to it using cookies (see section below on Cookies). Each time you use the Partner Portal we may also collect information including domain name/IP address, referring URL, browser and platform, time of visit, pages visited and any searches performed – this information will not generally be personal data and may be used to help us improve the performance of the Partner Portal and to assess the suitability of, or requirements for certain services on the Partner Portal.

Will we pass your information to anyone else?

We may need or wish to share your personal information with the following:

  • Mashery, who, as mentioned above, is the third party company that provides the platform for the Partner Portal and on whose servers the Partner Portal is hosted in the US. Mashery will have access to the personal information you provide when you register in connection with its provision of the platform for the Partner Portal. Mashery has its own privacy policy which you will be required to read and agree to when you register to use the Partner Portal and is available at
  • certain third parties who provide us with services. They will only use your information to provide these services or to help us improve the Partner Portal or our services. They will do so as our data processors and will handle your information on our behalf and in accordance with our instructions. Some of these service providers may be based outside the UK (including, in some cases, outside Europe). Where this applies we will take steps to ensure adequate protection of your information;
  • any companies or people that we might in the future sell our business or part of our business to;
  • any law enforcement agencies that require your personal information in connection with the commission of an offence (once we are reasonably satisfied as to the circumstances surrounding the request), or to comply with applicable laws and any lawful government or regulatory requests.

We will not share your information with third parties for their marketing purposes.


We would like to send you information about the products and services we offer or which we think might be of interest to you. If you have agreed to our marketing to you, you may opt out ay any time. If you no longer want us to contact you with marketing, please contact us

Any marketing consents, opt-ins/opt-outs or other preference details provided to us in connection with another site or service operated by us (such as the element14 community or our transactional websites) will be recorded and administered separately from any preferences or consents provided in connection with the Partner Portal, but you have the option to change your preferences registered in connection with any of our sites or services at any time.


Access to stored data and information you provide is password protected and access to passwords is limited.  Firewall technology is used to prevent unauthorised access and servers are backed up daily, with archives stored in a secure location.

The Partner Portal uses SSL (“Secure Socket Layer” technology), the de facto standard for internet security.  SSL is an open protocol for secure data communications across computer networks. Broad support for this protocol promotes interoperability between products from many organisations.  It provides an environment in which e-commerce can be conducted and data can be safely encrypted and protected.  SSL provides a straightforward method for adding strong security to existing applications and network infrastructures.  SSL is application protocol independent and provides:

  • encryption, which creates a secure channel to prevent others from tapping into the network;
  • authentication, which uses certificated and digital signatures to verify the identity of parties in information exchanges and transactions; and
  • message integrity, which ensures that messages cannot be altered en route.

The Partner Portal is authenticated by VeriSign, the world’s leading authentication authority.


Cookies are tiny text files stored on your computer or other mobile or handheld device (such as smart ‘phones or ‘tablets’) when you visit certain web pages. The information collected by cookies cannot be used to identify you personally.

Cookies do lots of different things, like letting you navigate between pages effectively, storing your preferences, and generally improving your experience of a website. Some other examples of what cookies can do include:

  • remembering your account log in details so you can see information relating to your orders and manage your account;
  • recording the areas of our website that you have visited and for how long, as well as which products you viewed and purchased. We use this information to help us improve our website so that it is easy to use and so we can improve the services we provide to our customers. It also helps us to recommend relevant products and offers on our website.

Cookies are 100% safe. Cookies do not harm your computer, they do not contain any information that could be used by others to identify you personally and they do not contain any confidential information, such as your email address or payment details.

Some of the cookies used on websites are set by third party organisations that are used for different services. For example, we use external analytics services by specialist suppliers and these suppliers may set cookies on our behalf in order to report back to us.  Further details on the third party cookies are included list of cookies we use on our site (below) and you can check the relevant third party’s website for more information about their cookie policy.

We use cookies to make our website easier to use and so that we can provide the best possible service. Cookies are an essential part of how our website works, and to ensure it works properly for you, we recommend that they are enabled. If you disable cookies, some parts of the website will not work.

However, if you would like to disable or block cookies from this website you can do so via your browser settings. For further information on how to do this and on cookies generally visit

If you don’t make any changes to your current cookie settings via your browser, the following are the cookies that may be used when you visit this website:

Cookie name / supplier


Omniture/Adobe analytics

Our website uses cookies to allow our 3rd party analytics suppliers, Omniture and Adobe, to provide us with statistics and information on how our website is used, e.g. which pages are visited, so that we can understand what interests our users, measure the site’s effectiveness and try to improve how the website works.

Other websites

The website may contain links to other websites, including other websites operated by us. This privacy policy only applies to the Partner Portal so when you link to other websites you should check the privacy policies on those sites.

How to contact us?

Please contact us if you have any questions about our privacy policy or the personal information we hold about you by filling our Contact Form online or by writing to us at eCommerce Supplier & Partnership Team, Canal Road, Leeds, West Yorkshire, LS12 2QQ.


Who are we?

Premier Farnell plc is the holding company of the Premier Farnell plc group of companies. When we refer to “Group”, “Company”, or “we”, “our” or “us” in this notice, we mean Premier Farnell plc and each of its subsidiary companies.

List of cookies used on this site



More information

3rd Party Cookie: Omniture / Adobe

Web Analytics

This cookie will collect standard internet log and visitor behaviour information. The information may be used, for example, to track users behaviour and compile statistical reports on activity. This is turn will help us improve the Partner Portal.